East Rutherford, NJ, Sunday, Jan. 2, 2011 – Buffalo Bills safety Jairus Byrd led the NFL last season with nine interceptions. Today, the second-year pro recorded his first interception of the season, and returned it 37 yards for his first career touchdown.


        Despite losing the game to the New York Jets 38-7 and finishing the season 4-12, Byrd registered four solo tackles today, which gives him 62 for the season, third most on the team.


On top of his on-field accomplishments, Byrd is committed to making a difference in the Buffalo community. In November, Byrd launched a new initiative called “Byrd Seed.” Byrd has repeatedly said that there is a lot of good in the world, and now he’s making it so people in Buffalo know that random acts of kindness are not going unnoticed.


The “Byrd Seed” initiative offers the chance for those doing good deeds to be recognized and rewarded. For the next 10 months, Byrd and a group of his supporters will be armed with 500 vouchers featuring the “Byrd Seed” message and a coupon for a free movie pass at any of Dipson Theatre’s six Buffalo area locations. If any of Byrd’s supporters witness a random act of kindness, the person committing the good deed will immediately receive a “Byrd Seed” voucher and will be treated to a free movie ticket.


Anyone in the Buffalo area could be the recipient of one of these vouchers at any time, simply by committing an act of kindness witnessed by one of Byrd’s flock. It could be as simple as holding a door, giving someone the extra nickel needed at the cash register, or a good deed on a much grander scale.


“Byrd Seed” is a part of Byrd’s overall larger initiative called Louder Than Words. In April of this year, Byrd launched a social media campaign on Twitter and Facebook under the title: “youareLTW.” The pages give Byrd the opportunity to connect people from all over the world to random acts of kindness, and the two pages boast over 1,500 followers. Fans have been encouraged to visit either site to post any good deeds they see and help grow the community.



Search Archive »

Browse by Year »